Totebag Printmaking

A handmade and artistic branding project developed for the photography studio TOBOGAN, from Buenos Aires, Argentina. In 2010, TOBOGAN asked me to develop an illustration for their new branding campaign. This illustration was not only designed but it was also handprinted on their tote bags and other marketing products. The illustration was hand-carved in linoleum and later on printed using the old classic printmaking techniques, to make sure #printisnotdead !

The entire process, from the draft to the final product, can be seen here:

Here are some amazing photos that TOBOGAN did to remember this amazing project and the whole design and printing process.

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All works © Jota Schneider.
Please do not reproduce without the expressed written consent of Jacqueline Schneider.